Creating Value-Based Backlogs

The most important quality of a backlog is that it is prioritized to optimize the value of the work performed by the development team. To optimize value, Product Owners need to collaborate with their existing customers and potential customers (the "market") to identify unmet needs and express them through Product Backlog Items. The focus of this webinar was how Product Owners and Scrum Teams could collaborate with people outside the organization to identify the most valuable backlog items.